TLC’s ‘Sister Wives’ Scores Its Highest-Rated Season Premiere in 6 Years
The first episode of Season 11 of “Sister Wives” aired on TLC on Sunday, and it received the greatest ratings for a “Sister Wives” season launch in the last six years.
According to statistics from Nielsen, the reality show’s launch of its 11th season averaged 2.2 million total viewers and a 1.42 rating among women ages 18-49. This age group is the demographic that cable advertisers seek the most since they represent a large portion of the channel’s viewership. This season’s debut of “Sister Wives” received the highest demo rating in the show’s history, which spans six years.
In addition, the first episode of season 11 for TLC, which is owned by Warner Bros. Discovery, had a rating of 1.91 among women aged 25-54. This demographic is another important market for the channel.
“Sister Wives” Season 11 launch night on Sunday saw “tweet volume saw triple digit rise compared to the last premiere,” reaching 192%, according to TLC. It was also the most popular primetime cable reality show on Facebook, ranked third on Instagram, and came in at number four on Twitter for the number of social engagements it generated.
During its most recent season, “Sister Wives” had an average rating of 2.1 among women aged 25 to 54 and 2.5 million overall viewers. This series is currently ranked as the #1 non-sports show on ad-supported cable in 2022 among women 25-54.
According to TLC, the following is how the current season of “Sister Wives” is being described: “For the past twelve years, devoted fans have followed the ups and downs that have occurred between Kody Brown and his four wives, Meri, Janelle, Christine, and Robyn, as they have expanded their family and celebrated life’s big moments, including birthdays, weddings, and the births of their children. In this season of Sister Wives, the show takes a dramatic and emotional turn when Christine quits Kody, which permanently alters the dynamic of this polygamist family.
TLC’s “Sister Wives” airs on Sunday nights at 10 p.m. Eastern Time (ET) and is also available to view on Discovery+.
Puddle Monkey Productions and Figure 8 Films, working together, are responsible for creating this series for TLC.
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