Launch of iPhone 14 on September 7 is confirmed by Apple
The release date for Apple’s newest iPhone has been set. On September 7 at 10 a.m. PT, a new smartphone, rumoured to be called the iPhone 14 and featuring an always-on display, will be unveiled. According to rumours, the new iPhone range will replace the Mini with a new Max model, joining the predicted iPhone 14 Pro and iPhone 14 Pro Max, and could potentially cost roughly $100 more than the previous model. Apple may also have plans to remove the notch from the iPhone 14 in favour of a front camera with a hole and a pill form, at least for the Pro variants.
The Apple Watch Series 8, which is expected to appear identical to last year’s model but contain extra health functions including a temperature sensor as well as better durability, may also be unveiled at the same event as the iPhone 14 in addition to the iPhone 14.
The tech company will stream the event live on Apple.com and other streaming platforms, but has extended an invitation to the media to attend the event at its Apple Park headquarters in California. As is customary, Apple didn’t mention anything about the impending iPhone event in its invitation. The invitation features an Apple logo that appears to be positioned in the night sky, possibly referencing last year’s rumours of satellite emergency calling or prospective camera upgrades. The photo appears to have come from the James Webb Space Telescope, whose breathtaking images have already started to alter how we perceive the cosmos since they were initially made public earlier this summer. Apple teased in its announcement with the phrase “Far out.”
In what is anticipated to be a year of increased rivalry, the new features for both the iPhone 14 and Apple Watch 8 might help Apple differentiate itself from Samsung and other device manufacturers. Consumer spending on technology has decreased, which has resulted in unexpectedly low sales forecasts from chipmaker Intel as well as unexpected ad revenue shortages for Google parent Alphabet and Facebook parent Meta. They are not alone either.
Due to the ongoing coronavirus outbreak, ongoing inflation, and an impending recession, our collective confidence in the economy has completely collapsed. The University of Michigan discovered in one survey that consumer confidence is at its lowest level in at least 70 years.
Therefore, Apple will need to do even greater effort to woo potential iPhone buyers. By announcing its premium Galaxy Z Fold 4 and Galaxy Z Flip 4 at their usual prices of $1,800 and $1,000, respectively, earlier this month, Samsung helped Apple’s cause a little. The costs of the Galaxy Watch 5 and Galaxy Buds 2 Pro were also increased by $30 each.
As of yet, Apple doesn’t appear concerned. Due in significant part to the success of the iPhone 13 and iPhone 12 in 2021 and 2020, respectively, Apple has recorded its highest revenue and earnings throughout each Christmas shopping season over the past couple of years. Tim Cook, the CEO of Apple, has previously stated that people keep choosing iPhones because of their superior cameras, long battery life, and well-regarded software. But he added that the adoption of 5G, the lightning-fast wireless technology that Apple started utilising two years ago, would probably encourage even more people to upgrade.
He said, in a conference call with investors last month, “5G has been an accelerant.” Aside from China, the EU, and the US, he continued, other regions of the world haven’t started utilising the technology as extensively. He continued, “I think there’s reason to be positive,” as 5G spreads.
While the iPhone will undoubtedly be a focal point of Apple’s presentation this year and what most people will likely be paying attention to, the company is also anticipated to unveil other gadgets. These include new iPads and Mac PCs with improved chips.
first released at 9:08 a.m. Pacific Time on August 24, 2022.
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